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Let's think about your product as if it was a game

How can gamification be used in your product?

Every system, product or service has a game inside. With the gamification framework you can unravel it.


Used right, gamification, or game thinking, as I prefer calling it, can help with retention, user education, onboarding and overall product sentiment and engagement.  

After all it's not just about points and badges. It's about moving people to action.


Gamified solutions to real challenges

Learn to use my gamification framework to come up with novel solutions for current product challenges. 

Workshop Outcomes

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Acquire new vocabulary

and tools

Learn games and gamification fundamentals while working on your product. The gamification framework used will allow you to see UX challenges from a different perspective.


Work creatively together

The workshop promotes creative, hands-on approach to problem solving, creating synergy between designers, stakeholders and engineers.


Recent workshops

About the workshop

Join game designer and educator Dori Adar for a one-day gamification workshop to learn, play and solve real product challenges in a gameful way. You will walk away with a deep understanding of gamification, how games work, and how to apply game elements to YOUR product to keep your users engaged.

Step by step, you will gain knowledge of the GAPPI gamification framework to better understand your users' different motivations, and craft applicable gamified ideas to show your stakeholders and team members.
Interested in learning more about Dori's approach to gamification and game design? Read his blog.

The Gamification Framerowrk

We will use the GAPPI gamification framework to properly design gamification around your specific product needs.


Define the desired outcomes of the gamified system

Desired Actions

Define the actions you would like your users to do in order to fulfill your defined gamification goals


Tie in the desired actions to the different types of players you have in your product


Based on previous steps and the breakdown of your product's digital components, design playable gamification ideas



Mock up implementation wireframes of the gamified system


Nir Badt, Energy Strategist | Fsight

The workshop brought our team's creativity to whole new level. Under Dori's guidance we were able to turn complex ideas into gameful features.

Yoni Barginski, Product Design Team Lead | Payoneer

A great, refreshing experience that allowed a different perspective on the product design process.

Nimrod Dado, Senior Product Lead |

One of the best workshops I've ever participated in.We have received new design tools and saw our UX challenges in a new light.

Product Challenges

Improve retention and overall engagement of specific product features​


Overhaul the education aspect in the product

Improve profile completion rates

Design a new loyalty system for an existing client base

Design a reward system in a new product


Improve free-paid conversion rates

Improve the product's onboarding

Challenges From Previous Workshops

Actual Games / Corporate Culture


How to on-board new employees to the company

Design a game that will teach users about the product

Design a game for company recruitment

Create a game for the company's visiting center

Design a game for a client (marketing / advertisement)

Dori's workshop was spot on. It was relevant to many challenges we face at Playtika: Game design, moving players to action and crafting playful experiences. Highly recommended!

Hovav Shoshan, Product Director, Playtika


Dori Adar is a game designer, keynote speaker, and the founder of Hands on Games, a gaming school based in Tel-Aviv.


Dori is a veteran of the gaming industry and his games have been downloaded and enjoyed by millions around the world.


Dori often speaks about games and product design on international stages such as TEDx Vienna, Casual Connect, Peahca Kucha and more.


To the workshop Dori brings 20 years of experience as a passionate public speaker, rulers, game tokens and a handful of dice.


Check out Dori's talks.

The Challenge Awaits!

Visozky 20, Tel Aviv, Israel |  Tel: 0547797935

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